Amber Sims Hinterplattner, founder of the creative agency All Stages Marketing, is a social media pioneer and strategist for business branding and consumer engagement online. She is passionate about helping both start-up companies as well as mature businesses target key markets and influencers through strategic online positioning for growth and brand equity development. Amber has nearly 20 years of professional experience from a range of different industries, including working with an NBA team, best-selling authors, fitness and action sport innovators, and a luxury European jewelry company—just to name a few. She holds a B.A. in Marketing and Communications from the School of Management at California Lutheran University, and is a past President of the American Marketing Association, CLU Chapter. In 2011, she was chosen as one of the region’s 40 Under 40 business leaders by the Pacific Coast Business Times, and serves as an Adjunct Professor at Santa Barbara City College, with coursework for the Public Relations and Entrepreneurship Training Certificate Programs.