In part one of my Advanced Facebook Advertising in a Nutshell blog series I wrote about the vast amount of targeting options within Facebook’s Power Editor. To run a successful Facebook campaign you will need more than a highly targeted audience. You will want to make sure you’re A/B testing your ads, using the appropriate bid ...
Advanced Facebook Advertising in a Nutshell (I)
Most Facebook page managers still rely on the Boost Post button to increase reach and get their posts in front of new or even existing audience members. While Facebook has increased the targeting options available using the Boost Post button, it’s still just scratching the surface in terms of targeting opportunities and it o ...
