Truly Targeted Audiences
With social media, All Stages Marketing can specifically target key audiences for various businesses and identify early adopter/brand advocate/heavy user audience members to target for brand development and promotions to build brand awareness quickly and effectively.
News, updates, special offers or any other kind of information can be communicated at a moment’s notice with social media – it’s even faster than updating your website! Traditional forms of marketing have long lead times to get information broadcasted, printed, or shared (getting an Advitorial in a magazine needs 2 to 4 months advance lead time before publication)!
Permission Based Marketing
Consumers get bombarded with various forms of advertising and are annoyed by it these days. With social media, people choose the connections they make and the information they receive, so if you have something valuable to say to them, they might actually listen, comment, share and hopefully take action.
Valuable Feedback Loop
With Social Media, it’s extremely easy for consumers to communicate with businesses and give them valuable feedback (whether positive or negative, feedback is always needed for better success). Considering how easy it is for consumers to have an online voice, developing open social media communication channels with your target audiences are crucial. Word of Mouth marketing is even faster online, so be prepared for any and all responses.
Pull Marketing Strategy
Social Media can create a pull marketing strategy vs. the well known “push” advertising strategy that is so commonly used. Pull marketing vs. Push marketing gets consumers asking for your product or service by creating online demand for it through openly discussing product/service benefits to your target audience.
Generate Targeted Website Leads
Create easy to track and monitor leads to your website without being ranked first on all the different search engine key terms. Social media marketing can create a wealth of new website traffic from actual audience members who are already interested in what you have to offer. Simple website analytics, like Google Analytics, can help track progress and increased traffic associated directly with your social media marketing efforts.
Organic Search Engine Optimization
Social Media also builds “your web” with what we call Web Entity Growth Tactics™. If you look for a brand using a search engine you will find some kind of social media site listed very near the top of the search results if they operate any profiles. That’s how much search engines love social media. That’s not the only bonus for your search engine ranking and optimization though. The more traffic you get to your website and the more active your users are on your website the more interesting your website becomes to search engines – so even if you are a small businesses, using social media to rally awareness can create big movement up the SEO ladder.
Public Relations Channel
Build genuine relationships with media professionals and bloggers through social media channels and gain traction faster than you could with trying to get through with traditional calls or emails. Reach right into their line of sight with thoughtful, newsworthy story ideas and you just might be surprised at the response rate. The success of getting new products reviewed and shared by media outlets and/or bloggers is almost an integral part of the launch phase for any new item, should you want it to go mainstream. Today, consumers look for third-party endorsements to qualify a product or service when they’re not asking their friends directly for a product/service referral, so get friendly through social media with media influencers!
Customer Service Portal
Today’s consumers have expectations, most importantly, they want to be heard, seen and taken care with their needs – as soon as possible – or they go somewhere else. Often, this consumer expectation now falls into the social media communication category as well. Not only should you use social media as a brand-building tool to get the word out to connect with your target audience, you need social media as a critical relationship-building tool when questions are asked, concerns are shared or problems arise – use this to your advantage and make your customers happy with quick responses to their issues and you’d be surprised at the loyalty that comes from good customer service.
Cost Effective Marketing Tactic
Social Media is very cost effective marketing tactic when compared to any other known form of traditional marketing. Most social media platforms offer free registration and usage of their site for communications. When’s the last time a newspaper or magazine had a media kit offering you those rates? Social media does take resources and a knowledge base to navigate effectively through an online social strategy, but the channel itself that sites like Facebook, Twitter and YouTube offer, are free to post content through.