Developed and grew the niche social media site BookRix.com, a division of a European-based company, through numerous business development projects, marketing campaigns and strategic advisory, including through print-on-demand partnerships, online public relations campaigns, social media marketing strategy, community growth and management, new site features including the SocialBook© social media application and all related video tutorials, talent acquisition, created and translated significant amounts of copy for English use worldwide, attracted several bestselling authors to participate on site, prepared BookExpo America trade show materials, participated as part of the BookRix brand team at BookExpo America in NYC, which included several exclusive author interviews and celebrity interactions, researched and created strategy outlines for national brand development, cultivated and managed relationship with most popular community member to create a sponsored author promotional partnership for launch of first premium services offered.
Scope of Work
- Acted as BookRix Representatives for U.S. Market
- Built Strategic Partnerships Online & Offline
- Researched & Developed Business Concepts and Growth Plans for U.S. Market
- Researched & Analyzed Target User Groups
- Increased User Base and Community Participation
- Increased Overall Website Traffic
- Development & Implementation of Online Promotion Plans
- Management of Marketing Campaigns across Multiple Channels
- Consulted on Social Media, Online & Email Marketing Strategies
- SEO & SEM Strategy Support
- Public Relations Support
- Press Release Concepts & Copywriting
- Talent Acquisition for Participation of Bestselling Authors, Writing Contest Judges
- Blog Content Creation & Management
- Facebook Content Creation, Audience Cultivation & Management
- Twitter Account Content Creation, Audience Cultivation & Management
- YouTube Channel Branding, Optimization & Audience Cultivation
- Video Tutorial Creation
- Video Book Trailer Creation
- Conducted BlogTalkRadio Author Interviews
- Translation from German to English of Corporate Communications & Press Materials
- Created Job Descriptions for U.S. Market
- Conducted Job Interviews for U.S. Team Development
- Trade Show Participation
- Competitive Research & Analysis
- Reporting & Analysis of Website Traffic, Social Media Activity and Online Promotions
Press Releases
- BookRix to Attend Book Expo America (BEA) to Unveil Their Self-Publishing Services & eBook Distribution, SocialBook Application and More
- BookRix Launches SocialBook, Social Media Application that Connects Writers Online
