Bronze
Setup Fee $147
$97mo
- Up to 2 Ad Groups
- 2 Ads per Ad Group
- Basic
PDF Reports - No Conference Call
- First Month Cost
$244
(then $97/month) - Recommended
Monthly Ad Spend*
$300+
Silver
Setup Fee $197
$197mo
- Up to 5 Ad Groups
- 2 Ads per Ad Group
- Basic
PDF Reports - No Conference Call
- First Month Cost
$394
(then $197/month) - Recommended
Monthly Ad Spend*
$750+
Gold
Setup Fee $247
$297mo
- Up to 10 Ad Groups
- 2 Ads per Ad Group
- Basic
PDF Reports - No Conference Call
- First Month Cost
$544
(then $297/month) - Recommended
Monthly Ad Spend*
$1,500+
Platinum
Setup Fee $397
$397mo
- Up to 20 Ad Groups
- 3 Ads per Ad Group
- Advanced
PDF Reports - 1 Conference Call
- First Month Cost
$794
(then $397/month) - Recommended
Monthly Ad Spend*
$3,000+
*The recommended monthly ad spend is not included and highly dependent on industry, competition and avg. cost-per-click.
Frequently Asked Questions:
Contract & Fees
Am I locked into a contract?
No, you can cancel at any time. We’ll perform services through the end of your current monthly billing cycle. We won’t reimburse monthly payments already made to us.
No, you can cancel at any time. We’ll perform services through the end of your current monthly billing cycle. We won’t reimburse monthly payments already made to us.
What’s included in the setup fee?
- Support with your Google AdWords account setup (unless, you already have one).
- Competitor research.
- Review of active campaigns (if applicable).
- Keyword research.
- Determine campaign structure.
- New campaign setup (including location, schedule, keywords, ads, ad extensions, etc.).
- Generation of conversion tracking scripts.
Why do I have to pay a setup fee if I've set up my campaign already?
We assume you want us to manage your campaigns because you’re either unhappy with your current management team or your ads are not performing as well as you’re hoping. A lot of times it’s a combination of the two. We review your active campaigns to see how they were built and how we can improve and optimize them. Sometimes it takes even quite a bit longer to reorganize and optimize existing campaigns than setting them up from scratch.
We assume you want us to manage your campaigns because you’re either unhappy with your current management team or your ads are not performing as well as you’re hoping. A lot of times it’s a combination of the two. We review your active campaigns to see how they were built and how we can improve and optimize them. Sometimes it takes even quite a bit longer to reorganize and optimize existing campaigns than setting them up from scratch.
What's included in the monthly management fee?
- Continuous A/B testing of at least two ads per Ad Group.
- Review of the search terms triggering your ads.
- Keyword and negative keyword adjustments based on our search term review findings.
- Optimization of keyword bids and match types.
- Budget management (not without communicating with you first).
- Review of location data.
- Review of ad schedule.
- Monthly PDF performance reports with recommendations.
- Monthly conference call (Platinum Plan only).
We’ll review your campaign at least twice a month. In most cases, we’ll check in more often—especially, if we just launched a new campaign or Ad Group, or we made significant changes.
How can I switch plans?
Give us a call or send us a message. We’ll walk you through it.
Give us a call or send us a message. We’ll walk you through it.
Do you limit the number of keywords or negative keywords?
No, we don’t. We base our pricing on the number of active Ad Groups. However, this doesn’t mean we’ll stuff an unlimited number of keywords into the same Ad Group. All keywords within an Ad Group have to match a common theme to ensure good performance of the ads associated with the Ad Group. Basically, we’re looking for quality over quantity. If we believe a keyword fits the Ad Group’s theme, we’ll add it. If we believe a keyword doesn’t fit the Ad Group’s theme, we won’t add it. This approach helps us to achieve high quality scores and better returns on your ad spend.
No, we don’t. We base our pricing on the number of active Ad Groups. However, this doesn’t mean we’ll stuff an unlimited number of keywords into the same Ad Group. All keywords within an Ad Group have to match a common theme to ensure good performance of the ads associated with the Ad Group. Basically, we’re looking for quality over quantity. If we believe a keyword fits the Ad Group’s theme, we’ll add it. If we believe a keyword doesn’t fit the Ad Group’s theme, we won’t add it. This approach helps us to achieve high quality scores and better returns on your ad spend.
Why aren't you charging a percentage of ad spend like other PPC service providers?
We want you to have a clear understanding of what our monthly management fees are. No surprises. Also, we want you to make decisions on your monthly ad budget based on opportunity and not on our management fees. In other words, we have no reason to talk you into increasing your ad budget if it doesn’t have a positive impact on your business.
We want you to have a clear understanding of what our monthly management fees are. No surprises. Also, we want you to make decisions on your monthly ad budget based on opportunity and not on our management fees. In other words, we have no reason to talk you into increasing your ad budget if it doesn’t have a positive impact on your business.
Why are your rates way below market averages?
We wanted to keep the level of entry affordable for small business owners and give them an opportunity see what a professionally managed Google AdWords campaign can do for their bottom line.
We wanted to keep the level of entry affordable for small business owners and give them an opportunity see what a professionally managed Google AdWords campaign can do for their bottom line.
Our agency has been around since 2009, and firmly believes in transparency and helping small business owners succeed. Like you, we are entrepreneurs, and believe that no business should be priced out of an effective marketing tactic!
Do you outsource your Google AdWords services to other service providers?
No, we manage all Google AdWords campaings in-house.
No, we manage all Google AdWords campaings in-house.
How do I pay for my ad spend?
Your payment method will be set up in your Google AdWords account, and you’ll pay Google directly.
Your payment method will be set up in your Google AdWords account, and you’ll pay Google directly.
Is my payment information safe with you?
We don’t store or even see your payment information. Furthermore, information relating to your payment (such as your credit card number) never resides on our servers. All transactions on our website use secure encryption and are processed by Stripe or PayPal, trusted names in internet commerce.
We don’t store or even see your payment information. Furthermore, information relating to your payment (such as your credit card number) never resides on our servers. All transactions on our website use secure encryption and are processed by Stripe or PayPal, trusted names in internet commerce.
Setup
Do I need to have a Google AdWords account to get started?
No, not to get started, but you’ll need one eventually. We’re happy to help you set one up.
No, not to get started, but you’ll need one eventually. We’re happy to help you set one up.
What is an Ad Group?
An Ad Group contains one or more ads which target a shared set of keywords. We use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.
An Ad Group contains one or more ads which target a shared set of keywords. We use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.
Do I need a web developer to install Google’s conversion tracking scripts?
No, you don’t. We’re happy to install your Google conversion tracking scripts for you. We have a fantastic web developer on our team who can support this process. All we need is access to your website’s backend. However, if you’re working with a developer and you’d rather have him or her add the scripts (sometimes web developers don’t want other developers to touch their web sites), that’s fine as well. We’ll email the scripts and instructions to your developer and help along the way, if needed.
No, you don’t. We’re happy to install your Google conversion tracking scripts for you. We have a fantastic web developer on our team who can support this process. All we need is access to your website’s backend. However, if you’re working with a developer and you’d rather have him or her add the scripts (sometimes web developers don’t want other developers to touch their web sites), that’s fine as well. We’ll email the scripts and instructions to your developer and help along the way, if needed.
Why do you recommend a minimum ad spend?
We want to make sure your ad budget is big enough to have a positive effect on your business and isn’t dominated by our monthly management fee. The higher your ad spend the less of an impact our management fee has on your return-on-investment.
We want to make sure your ad budget is big enough to have a positive effect on your business and isn’t dominated by our monthly management fee. The higher your ad spend the less of an impact our management fee has on your return-on-investment.
Reporting
Do you track conversions?
Absolutely. We track what we can and what makes sense (and we want to make sure you know we’re killing it). However, sometimes, depending on the conversion goal and the structure of your website, conversion tracking may be tricky or impossible. We’ll let you know if we run into difficulties with conversion tracking.
Absolutely. We track what we can and what makes sense (and we want to make sure you know we’re killing it). However, sometimes, depending on the conversion goal and the structure of your website, conversion tracking may be tricky or impossible. We’ll let you know if we run into difficulties with conversion tracking.
What's included in your basic reports?
- Active campaigns and elements.
- Monthly comparisons.
- Clicks
- Impressions
- Click-through-rate (CTR)
- Avg. cost-per-click (CPC)
- Avg. ad position
- Conversions
- Cost-per-conversion (CPA)
- Conversion rate
- Conversion value (where applicable)
- Conversion Types (where applicable).
What's included in your advanced reports?
Our advanced reports can be customized based on what you want to see in addition to what we’re including in our basic reports. Generally speaking, we include the following additional data:
Our advanced reports can be customized based on what you want to see in addition to what we’re including in our basic reports. Generally speaking, we include the following additional data:
- 3-month comparison.
- Top 3 Ad Groups.
- Top 3 Ads.
- Top 10 Keywords.
Can I review my reports with you?
Sure. We’re happy to hop on a call. We won’t charge you extra for quick questions and brief calls. Based on the plan you choose, a monthly conference call might even be included. If conference calls are not included, you can schedule a more extensive call with us and we’ll bill at $97/hr.
Sure. We’re happy to hop on a call. We won’t charge you extra for quick questions and brief calls. Based on the plan you choose, a monthly conference call might even be included. If conference calls are not included, you can schedule a more extensive call with us and we’ll bill at $97/hr.
