Amber Sims Hinterplattner is a social media pioneer and strategist for business branding and consumer engagement online and has been called a Social Media Marketing Maven. She is passionate about helping entrepreneurs and startup companies, as well as mature businesses, both locally as a Santa Barbara native as well as globally, targeting key markets through strategic online positioning for growth and brand equity development using effective and traceable marketing tactics.
Amber specializes in marketing clients online via public relations efforts and social media sites such as Facebook, Twitter, YouTube, LinkedIn, WordPress, Pinterest, Instagram and emerging niche social sites. Since leaving the corporate world and founding All Stages Marketing in 2005, she has personally helped grow many profit and non-profit organizations in a variety of industries using effective tactics and strategies developed cohesively through sound marketing principles and real-world success stories.
Wow! Working under the expert guidance of Amber we completely transformed our marketing in a matter of months–from a new domain name, new website, Facebook, Twitter–the works.This was a much needed and long overdue overhaul that I was looking forward to about as much as going to the dentist–necessary, but less than joyful. To my complete delight it proved to be an exciting and fun process with results that exceeded my expectations! We worship at the marketing goddesses feet! – Teresa Taylor, Paradise Found
Amber holds nearly 20 years of professional experience in marketing, business development, public relations, management, sales and customer service from a range of different industries, making her knowledge-base invaluable when it comes time to market a variety of businesses and brands directly to consumers.
She’s an Adjunct Professor at Santa Barbara City College, currently ranked as the number one community college in the nation, with coursework for the Public Relations and Entrepreneurship Training Certificate Programs.
While obtaining her B.A. in Marketing and Communications from the School of Management at California Lutheran University, Amber served as President of the American Marketing Association, CLU Chapter, for two years with a focus on introducing social media as a marketing vehicle, developing community partnerships and business alliances and researching emerging marketing trends during the fundamental shift taking place over the internet.
She has lived and worked in major cities both in America and Austria/Europe, which also brings a broader perspective of experience into her business consulting and marketing capabilities.
In 2011 Amber was chosen as one of the 40 Under 40 business leaders by the Pacific Coast Business Times as well as one of the 25 alumni who were honored as Silver Anniversary Alumni for the California Lutheran University School of Management’s 25th anniversary celebration. She’s a regular volunteer guest lecturer and consultant for local entrepreneurs in Santa Barbara through the Women’s Economic Ventures organization, and is a former consultant through the Small Business Development Center and Economic Development Collaborative for Ventura and Santa Barbara Counties, helping dozens of regionally located businesses reach the next level of success.
Brand Strategy, Public Relations, Creative Direction, Social Media Marketing, Consumer Behavior, User Experience, Startup Positioning, Relationship Development, Strategic Partnerships, Event Marketing & Management